Author:
Kirill Gaiduk
Changed on:
18 Aug 2025
Customer segments have different service-level expectations, order patterns, and purchasing behaviors. To meet these needs while ensuring operational efficiency, the sourcing system must apply dynamic rules that adapt fulfillment strategies based on customer tier, order value, or campaign timing.
Key constraints to address include:
Dynamic sourcing logic provides an opportunity to incentivize loyalty and repeat business. Prioritizing fulfillment by Customer Tier rewards loyalty with an enhanced service promise, and ensure that fulfillment resources are allocated where they have the greatest impact.
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A retailer in the United States organizes sourcing logic around customer tiers: Gold, Silver, and Bronze. Each tier has defined priorities, distance rules, and capacity limits, with special handling for high- and low-value orders within the Silver tier.