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Fluent Store Web App Overview

Feature

Changed on:

17 June 2026

Overview

The Fluent Store Web Application is an in-store, responsive web application that provides retail staff with end-to-end order management capabilities. Built on the Fluent Order Management Experience (OMX) platform, this industry-tested application gives store associates a mobile-optimized interface to execute distributed fulfillment, handle customer pickups, coordinate store-to-store transfers, and manage reverse logistics directly on the retail floor.

How it Works

Built on the Fluent Order Management Experience (OMX) Platform, Fluent Store offers Retailers a modern, industry-tested responsive web app experience that is highly configurable, delivering flexibility and extensibility to meet each of our client's unique needs.
  • Fully Configurable
  • Fully Extensible
  • Industry Tested UX
  • Reduced Costs
  • Tailored to Your Needs
  • Fast to Implement
The Fluent Store application unifies complex back-office order routing logic into simplified, actionable task lists for store associates. The application coordinates store execution across three primary pillars:

1. Storefront Fulfillment and Orchestration

  • Store Overview Dashboard: Provides real-time visibility into daily store fulfillment tasks, pending pick waves, and incoming customer shipments.
  • Pick and Pack Orchestration: Maximizes picking efficiency by allowing store staff to process items via individual order tracks (Single Order Pick, Pack, and Ship) or combine multiple orders into optimized batch paths (Multi-Order Pick, Pack, and Ship).
  • Flexible Shipping Controls: Coordinates direct-to-consumer logistics natively from the storefront through Ship from Store, receives incoming stock via Ship to Store, and manages stock movements between locations using Store to Store Transfers.
  • Logistics Dispatch: Simplifies carrier assignments and outbound handoffs through integrated Carrier Booking and Collections modules.

2. Customer Collection and Service Management

  • Store Arrivals and Customer Collections: Streamlines the client experience for buy-online-pickup-in-store (BOPIS) orders by alerting staff to customer arrivals and managing the final handoff.
  • Uncollected Orders: Monitors pickup aging thresholds and alerts staff to process abandoned or uncollected items back into active store inventory.
  • Returns Service Module: Equips associates with the tools to look up customer order histories, evaluate item conditions, and execute customer returns immediately at the counter.

3. Core Platform Adaptability

The application architecture separates baseline data structures from user workflows, making the user interface highly configurable and extensible to align with specific corporate policies. Store operations teams can adjust field visibility, toggle operational rules, and extend layout components without modifying the underlying core application logic.

Who is This Feature For?

This feature is best suited for:
  • Store Associates and Cashiers who require an intuitive, fast application to pick orders, verify incoming shipments, and manage customer collections on mobile devices or tablets.
  • Store Managers and Retail Operations Directors looking to lower fulfillment costs, reduce order processing times, and turn physical store locations into active distribution hubs.
  • Implementation Partners and Solutions Architects who need an extensible, ready-to-implement frontend application that integrates cleanly with backend order workflows.

What Problems Does it Solve?

  • Reduced Operational Costs: Standardizing picking paths through multi-order batching minimizes employee foot travel inside stores, maximizing labor efficiency and lowering fulfillment expenses.
  • Faster Implementation Timelines: Leveraging an industry-tested user experience (UX) based on established design systems removes the need to build a custom frontend application, accelerating project deployment schedules.
  • Tailored Business Alignment: Because the application is fully configurable and extensible, business analysts can adapt screens, fields, and processes to match unique operational workflows and brand parameters.
  • Centralized Inventory Accuracy: Integrating optional inventory modules allows associates to flag display models, customer demos, or damaged items as unsellable immediately, ensuring digital channels never expose inaccurate stock counts.

Technical Architecture and System Dependencies

To run the Fluent Store web application successfully, your platform environment must include specific core module dependencies and browser baselines:

Module Requirements Matrix

The web application utilizes a pluggable modular structure, combining mandatory core records with optional feature extensions:
Module NameDependency TypeOperational Capability Provided
Core Reference ModuleRequiredEstablishes baseline account security, location definitions, and identity settings.
Order Reference ModuleRequiredConnects parent order data models, line items, and transaction attributes to the UI.
Fulfillment Reference ModuleRequiredPowers pick lists, packing workflows, and carrier collection updates.
Service ModuleOptionalActivates customer returns processing and store refund lodgement capabilities.
AvailabilityOptionalEnables cross-location availability lookups and endless aisle storefront browsing.
InventoryOptionalAllows staff to change inventory status values (e.g., marking stock as damaged, display/demo, or unsellable).

Browser, Device, and Language Standards

The following browsers have been tested:
  • Safari
  • Chrome
  • Firefox
The interface is engineered using the OMX Design System—constructed on Material Design principles—ensuring a user-friendly interface that scales across desktops, tablets, and mobile screens.
  • Tested Web Browsers: The application is formally tested and verified across `Safari`, `Chrome`, and `Firefox`.
  • Localization Capabilities: The system contains a default language pack for `en-AU`. Additional language packs are available out of the box to support multi-region deployments, including `en-GB`, `en-US`, and `fr-EU`. For more information on Supported Languages, see Localization.

Data Model

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Further Reading

Use Cases

Prevent short-pick cancellations with real-time inventory reservation
Edited 222 days ago

Example

Coordinating Omnichannel Fulfillment and Collections on the Retail Floor

A retailer based in Chicago deploys the Fluent Store web application on mobile tablets to manage high-volume store fulfillment. An associate starts their morning shift by checking the Store Overview Dashboard, which highlights a wave of incoming online orders optimized for regional fulfillment.Using Multi-Order Pick, Pack, and Ship, the associate batch-picks items for five separate customers simultaneously, reducing their transit time across store aisles. The associate packs the orders at the holding station, labeling three for Ship from Store transit via integrated Carrier Booking and Collections, and places the remaining two into the holding locker for Customer Collections.Later that afternoon, a customer arrives at the store to collect their package. The associate utilizes the application to confirm the handoff, instantly updating the order status to finalized. When a separate customer walks up to the counter to execute a return from a previous online purchase, the associate switches to the Returns Service Module, verifies the item reference, maps it to a valid return reason, and registers the stock update immediately.

Related content

Fluent Store Web App Overview
Edited 295 days ago
Fluent Store is an in-store responsive web application that provides store staff with end-to-end order management capabilities.
Overview of Pick and Pack
Edited 302 days ago
The Pick and Pack feature suiteof the Store Fulfilment app allows stores to pick and pack online orders that are allocated to the store based on store inventory at the time of order creation. The Fluent Store’s interface is used to access the capabilities of the Pick and Pack feature suite.
Fluent Store Dashboard
Edited 779 days ago
Fluent Store's configurable dashboard displays key information about orders and fulfilment and their statuses. It helps in-store staff monitor orders waiting for pick-up and plan the pick-and-pack process, and also provides visibility to retail managers, allowing analysis of performance at a store level. Tiles display fulfilment quantities and their statuses.  For example, a tile may display the total count of fulfilments in 'Awaiting Pick' status (Orders Awaiting Pick) for one day (or more) at a specific location. Tiles are clickable, navigating to a separate page showing data for that tile.
ARRIVALS
Edited 1009 days ago
The Arrivals feature of Fluent Store is used for inter store transfers for Click and Collect orders sourced from a location different to customer’s chosen pick up location. In this section of the module, the store users can view Inbound orders expected to arrive in store from another location.When a Click & Collect order arrives at a location, the store user marks the article as arrived.The store user performs the following steps to mark an article as arrived:
CARRIER COLLECTIONS
Edited 1009 days ago
Carrier Booking and the Carrier Collections feature is applicable to the Home Delivery fulfilments which are being shipped to a customer as well as the Click and Collect fulfilments which are being shipped from the fulfilling store to the customer's pick up location.
Customer Collections
Edited 646 days ago
The customer Collections feature is applicable to the Click and Collect fulfilments. This feature enables the store users to confirm the orders collected by customers in-store.
Uncollected Articles
Edited 304 days ago
The UNCOLLECTED Articles feature of the Fluent Store module provides a capability for the retailers to set a collection SLA for the customers.
Admin Console Overview
Edited 843 days ago
The Fluent Admin Console is a web browser-based portal, for retail business users, that provides the interface to manage orders, product availability, inventory and order fulfillment. The Admin Console is used by businesses and administrators to access a large range of functionality provided by the following Fluent Commerce apps:
  • Distributed Order Management
  • Global Inventory
  • Product Availability
Each app provides out-of-the-box capabilities that are accessed by the Fluent Admin Console.By default, the Admin Console displays content in English. However, v4.44 release onwards, the Fluent platform provides support for multiple languages. For more information on languages and localization and configuring other languages, click here. The console should be used on tablets and computers that have an active internet connection and a supported web browser.
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