Total Revenue Metric
Essential knowledge
Intended Audience:
Business User
Author:
Movyn John
Changed on:
20 Oct 2025
Overview
Learn about the Total Revenue Metric in Fluent Analytics
Key points
- Currency symbols may not be meaningful when viewing multiple retailers in different countries
- Only includes completed orders (excludes pending, cancelled, or rejected orders)
- Revenue timing is based on order completion, not payment processing
What it measures
Total dollar value of all completed orders for the selected time period.
When to use this metric
- Monitor daily, weekly, or monthly sales performance
- Compare revenue across different time periods
- Assess the financial impact of promotions or campaigns
- Track progress toward revenue targets
How to interpret
- Good performance: Steady growth or meeting revenue targets
- Potential issues: Sudden drops may indicate operational problems, pricing issues, or market changes
- Benchmark guidance: Compare to previous periods, seasonal trends, and business targets
Technical details
Formula:
SUM(order.totalPrice) where order.status = {STATUS_COMPLETE} within the selected time period
Configuration:
- STATUS_COMPLETE: Status definitions for complete orders (default: COMPLETE)
