Total Orders Metric
Essential knowledge
Intended Audience:
Business User
Author:
Movyn John
Changed on:
13 Nov 2025
Overview
Learn about the Total Orders Metric in Fluent Analytics
Key points
- Includes all orders regardless of status (completed, cancelled, rejected)
- Count is based on order creation time, not completion time
- Multi-item orders count as one order
- Order Type can be filtered to count specific order types (e.g., HD, CC, etc.) if needed.
What it measures
Total number of orders created within the selected time period irrespective of the order status.
When to use this metric
- Monitor daily order volume and patterns
- Assess the effectiveness of marketing campaigns
- Plan fulfillment capacity and staffing needs
- Track seasonal trends and growth patterns
How to interpret
- Good performance: Consistent growth or meeting volume targets
- Potential issues: Sudden drops may indicate sales channel issues, marketing problems, or competitive pressures
- Benchmark guidance: Compare to historical averages and seasonal patterns
Technical details
Formula:
COUNT(orders) where order.createdOn falls within the selected time period
Configuration:
- None
Reference Parameters:
`order.created_date`: Filters the metric to orders created within the selected time period`retailer.ref`: Filters the metric to orders from the selected retailer`order.type`: Filters the metric to orders of specific order types (e.g., home delivery, click-and-collect)
