Average Orders by Hour of Day Metric
Essential knowledge
Intended Audience:
Business User
Author:
Movyn John
Changed on:
20 Oct 2025
Overview
Learn about the Average Orders by Hour of Day Metric in Fluent Analytics
Key points
- Time zone differences affect interpretation for multi-region retailers
- Seasonal and promotional events can significantly alter normal patterns
- Weekday vs. weekend patterns typically differ substantially
What it measures
Average number of orders received during each hour across a 24 hour period.
When to use this metric
- Plan customer service staffing levels
- Optimize website maintenance windows
- Schedule marketing campaigns for peak traffic times
- Understand customer behavior patterns
How to interpret
- Good performance: Clear patterns that align with business expectations
- Potential issues: Unexpected peaks may indicate system issues or unusual events
- Benchmark guidance: Patterns vary by market; typical peaks are during lunch and evening hours
Technical details
Formula:
SUM(order.items.quantity) / COUNT(orders) within the selected time period
Configuration:
- None
