Average Fulfillment Time Metric
Intended Audience:
Business User
Author:
Holger Lierse
Changed on:
20 Oct 2025
Overview
Learn about the Average Fulfillment Time Metric in Fluent Analytics
Key points
- Faster fulfillment generally improves customer satisfaction
- Speed must be balanced with accuracy and cost considerations
- Peak periods may temporarily extend fulfillment times
What it Measures
Average time from order assignment to fulfillment completion.

When to Use this Metric
- Monitor fulfillment speed and customer service levels
- Compare location performance and efficiency
- Assess the impact of operational changes on speed
- Set and track fulfillment SLA targets
How to interpret
- Good performance: Consistently meeting or beating SLA targets
- Potential issues: Increasing fulfillment times may indicate capacity constraints
- Benchmark guidance: Varies by industry; typical e-commerce targets are 24-48 hours
Technical Details
Formula:
AVG(order.fulfilment.updatedOn - order.createdOn) for fulfillments
where order.status = {STATUS_ORDER_COMPLETE}
and fulfillment.status = {STATUS_FULFILLMENT_COMPLETE}
within the selected time period
Configuration:
- STATUS_ORDER_COMPLETE: Status definitions for complete orders (default: COMPLETE)
- STATUS_FULFILLMENT_COMPLETE: Status definitions for complete fulfillments (default: COMPLETE)