Total Revenue Metric
How-to Guide
Author:
Movyn John
Changed on:
16 Sept 2025
Key Points
- Total order revenue for the selected time period
Steps
What it measures
Total dollar value of all completed orders for the selected time period.
When to use this metric
- Monitor daily, weekly, or monthly sales performance
- Compare revenue across different time periods
- Assess the financial impact of promotions or campaigns
- Track progress toward revenue targets
How to interpret
- Good performance: Steady growth or meeting revenue targets
- Potential issues: Sudden drops may indicate operational problems, pricing issues, or market changes
- Benchmark guidance: Compare to previous periods, seasonal trends, and business targets
Key considerations
- Currency symbols may not be meaningful when viewing multiple retailers in different countries
- Only includes completed orders (excludes pending, cancelled, or rejected orders)
- Revenue timing is based on order completion, not payment processing
Technical details
Formula:
SUM(order.totalPrice) where order.status = {COMPLETE_STATUS} within the selected time period
Configurable elements:
- COMPLETE_STATUS: Status definitions for complete orders (default: COMPLETE)
