Average Order Value Metric

Average value per order for the selected time period.

• Assess pricing strategy effectiveness
• Monitor customer spending behavior changes
• Evaluate the impact of promotions on order value
• Set targets for upselling and cross-selling initiatives

• Good performance: Steady increases or meeting AOV targets
• Potential issues: Declining AOV may indicate price sensitivity or competitive pressure
• Benchmark guidance: Compare to historical trends and industry benchmarks for your category

• Currency differences may affect multi-region comparisons
• Seasonal variations are normal for many retail categories
• Promotions and discounts will temporarily reduce AOV

Formula: 

SUM(order.totalPrice) / COUNT(orders) for orders where status = {COMPLETE_STATUS} within the selected time period

Configurable elements:

• COMPLETE_STATUS: Status definitions for complete orders (default: COMPLETE)