Total Orders Metric
How-to Guide
Author:
Movyn John
Changed on:
16 Sept 2025
Key Points
- Total number of orders received for the selected time period
Steps
What it measures
Total number of orders received for the selected time period.
When to use this metric
- Monitor daily order volume and patterns
- Assess the effectiveness of marketing campaigns
- Plan fulfillment capacity and staffing needs
- Track seasonal trends and growth patterns
How to interpret
- Good performance: Consistent growth or meeting volume targets
- Potential issues: Sudden drops may indicate sales channel issues, marketing problems, or competitive pressures
- Benchmark guidance: Compare to historical averages and seasonal patterns
Key considerations
- Includes all orders regardless of status (completed, cancelled, rejected)
- Count is based on order creation time, not completion time
- Multi-item orders count as one order
- Order Type can be filtered to count specific order types (e.g., HD, CC, etc.) if needed.
Technical details
Formula:
COUNT(orders) where order.createdOn falls within the selected time period
Configurable elements:
- none
