Average Order Items Metric

Average number of items per order for the selected time period.

• Monitor cross-selling and upselling effectiveness
• Assess shopping cart optimization strategies
• Plan picking and packing operations
• Evaluate product bundling and recommendation success

• Good performance: Increasing items per order indicates successful cross-selling
• Potential issues: Declining items per order may suggest poor product recommendations
• Benchmark guidance: Varies significantly by industry; track trends more than absolute values

• Higher items per order generally improve profitability through shared shipping costs
• May be influenced by promotional strategies and seasonal buying patterns
• Bundle deals and sets can artificially inflate this metric

Formula: 

SUM(order.items.quantity) / COUNT(orders) within the selected time period

Configurable elements:

• none