Total Return Amount Metric
Author:
Holger Lierse
Changed on:
16 Sept 2025
Key Points
- Total value of all returned products for the selected time period.
Steps
What it measures
Total value of all returned products for the selected time period.

When to use this metric
- Monitor the financial impact of returns on revenue
- Assess return trends and their business implications
- Evaluate return prevention program effectiveness
- Plan financial reserves for return processing
How to interpret
- Good performance: Return amounts are low relative to total revenue
- Potential issues: High return amounts significantly impact profitability
- Benchmark guidance: Depends on industry
Key considerations
- Returns directly reduce realized revenue and increase operational costs
- Seasonal returns may spike after gift-giving periods
- Product categories vary significantly in return rates and values
- Currency symbols may not be meaningful when viewing multiple retailers in different countries
- Only includes completed return orders
- Revenue timing is based on return order completion, not refund processing
Technical details
Formula:
SUM(returnOrder.totalAmount) where status = {COMPLETE_STATUS} for original orders created within the selected time period
Configurable elements:
- COMPLETE_STATUS: Status definitions for complete fulfillments (default: COMPLETE)