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Total Return Amount Metric

How-to Guide

Author:

Holger Lierse

Changed on:

16 Sept 2025

Key Points

  • Total value of all returned products for the selected time period.

Steps

Step arrow right iconWhat it measures

Total value of all returned products for the selected time period.

No alt provided

Step arrow right iconWhen to use this metric

  • Monitor the financial impact of returns on revenue
  • Assess return trends and their business implications
  • Evaluate return prevention program effectiveness
  • Plan financial reserves for return processing

Step arrow right iconHow to interpret

  • Good performance: Return amounts are low relative to total revenue
  • Potential issues: High return amounts significantly impact profitability
  • Benchmark guidance: Depends on industry

Step arrow right iconKey considerations

  • Returns directly reduce realized revenue and increase operational costs
  • Seasonal returns may spike after gift-giving periods
  • Product categories vary significantly in return rates and values
  • Currency symbols may not be meaningful when viewing multiple retailers in different countries
  • Only includes completed return orders
  • Revenue timing is based on return order completion, not refund processing

Step arrow right iconTechnical details

Formula: 

SUM(returnOrder.totalAmount) where status = {COMPLETE_STATUS} for original orders created within the selected time period

Configurable elements:

  • COMPLETE_STATUS: Status definitions for complete fulfillments (default: COMPLETE)