Return Rate Metric

Percentage of orders that result in return requests.

• Monitor customer satisfaction and product quality trends
• Compare return rates across products, channels, or time periods
• Assess the effectiveness of product descriptions and quality control
• Benchmark performance against industry standards

• Good performance: Return rates below industry averages and stable over time
• Potential issues: Increasing return rates may indicate product or service problems
• Benchmark guidance: Varies by industry

• Return rates directly impact customer satisfaction and profitability
• Product categories and sales channels have different expected rates
• Seasonal variations are normal, especially after gift-giving periods

Formula: 

(SUM(return.items.qty) where status = {COMPLETE_STATUS} / SUM(order.items.qty)) within the selected time period

Configurable elements:

• COMPLETE_STATUS: Status definitions for complete fulfillments (default: COMPLETE)