Orders by Order Type Metric
How-to Guide
Author:
Movyn John
Changed on:
16 Sept 2025
Key Points
- Breakdown of orders by channel, fulfillment method, or order category.
Steps
What it measures
Breakdown of orders by channel, fulfillment method, or order category.
When to use this metric
- Compare performance across different sales channels
- Monitor the growth of new order types or channels
- Assess the impact of omnichannel strategies
- Plan resource allocation across different order types
How to interpret
- Good performance: Balanced growth across strategic channels
- Potential issues: Over-reliance on single channels creates risk
- Benchmark guidance: Mix should align with strategic business goals
Key considerations
- Different order types may have different profitability profiles
- Channel growth should align with strategic priorities
- Some order types may require different operational capabilities
Technical details
Formula:
COUNT(orders) grouped by order.type within the selected time period
Configurable elements:
- none
