Average Orders by Hour of Day Metric

Average number of orders received during each hour across a 24 hour period.

• Plan customer service staffing levels
• Optimize website maintenance windows
• Schedule marketing campaigns for peak traffic times
• Understand customer behavior patterns

• Good performance: Clear patterns that align with business expectations
• Potential issues: Unexpected peaks may indicate system issues or unusual events
• Benchmark guidance: Patterns vary by market; typical peaks are during lunch and evening hours

• Time zone differences affect interpretation for multi-region retailers
• Seasonal and promotional events can significantly alter normal patterns
• Weekday vs. weekend patterns typically differ substantially

Formula: 

SUM(order.items.quantity) / COUNT(orders) within the selected time period

Configurable elements:

• none