Average Fulfillment Time Metric
How-to Guide
Author:
Holger Lierse
Changed on:
16 Sept 2025
Key Points
- Average time from order assignment to fulfillment completion.
Steps
What it measures
Average time from order assignment to fulfillment completion.
When to use this metric
- Monitor fulfillment speed and customer service levels
- Compare location performance and efficiency
- Assess the impact of operational changes on speed
- Set and track fulfillment SLA targets
How to interpret
- Good performance: Consistently meeting or beating SLA targets
- Potential issues: Increasing fulfillment times may indicate capacity constraints
- Benchmark guidance: Varies by industry; typical e-commerce targets are 24-48 hours
Key considerations
- Faster fulfillment generally improves customer satisfaction
- Speed must be balanced with accuracy and cost considerations
- Peak periods may temporarily extend fulfillment times
Technical details
Formula:
AVG(order.fulfilment.updatedOn - order.createdOn) for fulfillments where status = {COMPLETE_STATUS} within the selected time period
Configurable elements:
- none
