Top Returned Products Metric
Essential knowledge
Intended Audience:
Business User
Author:
Holger Lierse
Changed on:
23 Oct 2025
Overview
Learn about the Top Returned Products Metric in Fluent Analytics
Key points
- High-return products significantly impact profitability and operations
- Product return patterns can guide improvement priorities
- May indicate misaligned customer expectations or quality issues
What it measures
Products with the highest return units for the selected time period.
When to use this metric
- Identify products with quality or expectation issues
- Guide product improvement and quality control efforts
- Assess the effectiveness of product descriptions and marketing
- Prioritize inventory and purchasing decisions
How to interpret
- Good performance: Return patterns are predictable and manageable
- Potential issues: High return volumes may indicate systematic product problems
- Benchmark guidance: Monitor trends and investigate sudden changes
Technical details
Formula:
SUM(returnOrder.items.quantity) where return.status = {COMPLETE_STATUS} grouped by product_id, ordered by SUM DESC, limited to top 10 within the selected time period
Configurable elements:
- None
