Top 10 Frequently Purchased Products Metric
Essential knowledge
Intended Audience:
Business User
Author:
Movyn John
Changed on:
20 Oct 2025
Overview
Learn about the Top 10 Frequently Purchased Products Metric in Fluent Analytics
Key points
- Purchase frequency differs from sales volume (many small vs. few large orders)
- Frequently purchased items often drive customer loyalty
- May indicate essential or consumable product characteristics
What it measures
Products purchased most often by customers (by transaction frequency, not volume).
When to use this metric
- Identify customer favorites and core products
- Guide merchandising and promotional strategies
- Optimize product placement and availability
- Assess customer satisfaction with product offerings
How to interpret
- Good performance: Frequently purchased items align with strategic priorities
- Potential issues: Over-reliance on few products creates business risk
- Benchmark guidance: Monitor changes in purchase frequency patterns
Technical details
Formula:
SUM(inventoryQuantity.qty) where type = {TYPE_SALE}
grouped by product, ordered by SUM DESC, limited to top 10
within the selected time period
Configuration:
- TYPE_SALE: Type definitions for inventory quantity sales (default: SALE)
