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Sell Through Rate Metric

Essential knowledge

Intended Audience:

Business User

Author:

Movyn John

Changed on:

20 Oct 2025

Overview

Learn about the Sell Through Rate Metric in Fluent Analytics

Key points

  • Sell-through rates vary significantly by product lifecycle stage
  • Seasonal products may show periodic high and low rates
  • New products typically start with lower rates

What it measures

Percentage of inventory sold during a specific time period.

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When to use this metric

  • Evaluate inventory efficiency and turnover performance
  • Compare product category performance
  • Assess seasonal or promotional effectiveness
  • Guide inventory planning and purchasing decisions

How to interpret

  • Good performance: High sell-through rates indicate strong demand and efficient inventory
  • Potential issues: Low rates suggest overstocking or weak demand
  • Benchmark guidance: Varies by industry

Technical details

Formula: 

(SUM(inventoryQuantity.qty where type = {TYPE_SALE}) / inventoryPosition.onHand) * 100 within the selected time period

Configuration:

  • TYPE_SALE: Type definitions for inventory quantity sales (default: SALE)