Sell Through Rate Metric
Essential knowledge
Intended Audience:
Business User
Author:
Movyn John
Changed on:
13 Nov 2025
Overview
Learn about the Sell Through Rate Metric in Fluent Analytics
Key points
- Sell-through rates vary significantly by product lifecycle stage
- Seasonal products may show periodic high and low rates
- New products typically start with lower rates
What it measures
Percentage of inventory fulfilled compared to current physical inventory within the time period.
When to use this metric
- Evaluate inventory efficiency and turnover performance
- Compare product category performance
- Assess seasonal or promotional effectiveness
- Guide inventory planning and purchasing decisions
How to interpret
- Good performance: High sell-through rates indicate strong demand and efficient inventory
- Potential issues: Low rates suggest overstocking or weak demand
- Benchmark guidance: Varies by industry
Technical details
Formula:
(SUM(inventoryQuantity.qty where type = {TYPE_SALE}) / inventoryPosition.onHand) * 100 within the selected time period
Configuration:
- TYPE_SALE: Type definitions for inventory quantity sales (default: SALE)
Reference Parameters:
`retailer.ref`: Filters the metric to inventory positions from the selected retailer`inventory_catalogue.ref`: Filters the metric to inventory for the selected inventory catalogue`inventory_quantity.created_date`: Filters the metric to inventory created within the selected time period
