Peak Period Readiness & Black Friday
Intended Audience:
Business User
Author:
Fluent Commerce
Changed on:
24 Oct 2025
Overview
The peak season, including events like Black Friday and Cyber Monday, is a critical time for retailers to maximize sales and meet customer expectations. Fluent Commerce has implemented measures such as extended support teams, scaled infrastructure, and a release freeze to ensure smooth operations during this period. Tailored guidance is available for businesses with unique promotional schedules or extraordinary sales volumes.
Key points
- Support teams will be extended during peak season.
- Infrastructure has been scaled and pre-tested to handle high volumes.
- A release freeze is in place to ensure stability.
- Peak Season Webinar recordings are available for preparation.
- Reach out to your Customer Success Manager for tailored support if needed.
For most retailers, the peak season spans from early November to January, centered around major shopping events such as Black Friday, Cyber Monday, Christmas, Boxing Day, and post-holiday sales. Depending on your region or industry, it may also include Singles’ Day, Back-to-School, or other local holidays.
Fluent Commerce is reinforcing operations to support you throughout every peak season.
What to expect during this period
- Support teams will be extended to ensure faster response times.
- Infrastructure has been scaled to handle anticipated volumes and pre-tested by our teams.
- A release freeze will be in place to maintain stability.
If you haven’t already, we invite you to watch the Peak Season Webinars:
More recordings can be found on the Customer and Partner Events page.
Important
If your sales or promotions fall outside of usual dates, or if you expect extraordinary sales volumes, please reach out to your Customer Success Manager for tailored support and guidance, or contact us via the usual Help & Feedback channels.
