Fluent Commerce Logo
Docs

Average Return Order Items Metric

Essential knowledge

Intended Audience:

Business User

Author:

Holger Lierse

Changed on:

16 Nov 2025

Overview

Learn about the Average Return Order Items Metric in Fluent Analytics

Key points

  • Multi-item returns increase processing complexity and costs
  • May indicate systemic fulfillment or quality issues
  • Return item patterns can guide process improvements

What it measures

Average number of items per return orders completed in the selected time period.

No alt provided

When to use this metric

  • Monitor return complexity and processing requirements
  • Assess customer return behavior patterns
  • Plan return processing capacity and workflows
  • Evaluate product bundling impact on returns

How to interpret

  • Good performance: Low items per return indicates isolated product issues
  • Potential issues: High items per return may suggest order fulfillment problems
  • Benchmark guidance: Should be lower than average order items

Technical details

Formula: 

COUNT(returnOrder.items) / COUNT(returnOrders) where status = {STATUS_COMPLETE}
within the selected time period

Configurable elements:

  • STATUS_COMPLETE: Status definitions for complete returns (default: COMPLETE)

Reference Parameters:

  • `return_order.created_date`: Filters the metric to return orders created within the selected time period
  • `retailer.ref`: Filters the metric to return orders from the selected retailer
  • `return_order.type`: Filters the metric to return orders of specific order types