Fluent Commerce Logo
Docs
Sign In

Sell Through Rate Metric

How-to Guide

Author:

Holger Lierse

Changed on:

16 Sept 2025

Key Points

  • Percentage of inventory sold during a specific time period.

Steps

Step arrow right iconWhat it measures

Percentage of inventory sold during a specific time period.

No alt provided

Step arrow right iconWhen to use this metric

  • Evaluate inventory efficiency and turnover performance
  • Compare product category performance
  • Assess seasonal or promotional effectiveness
  • Guide inventory planning and purchasing decisions

Step arrow right iconHow to interpret

  • Good performance: High sell-through rates indicate strong demand and efficient inventory
  • Potential issues: Low rates suggest overstocking or weak demand
  • Benchmark guidance: Varies by industry

Step arrow right iconKey considerations

  • Sell-through rates vary significantly by product lifecycle stage
  • Seasonal products may show periodic high and low rates
  • New products typically start with lower rates

Step arrow right iconTechnical details

Formula: 

(SUM(inventoryQuantity.qty where type = {SALE_TYPE}) / inventoryPosition.onHand) * 100 within the selected time period

Configurable elements:

  • SALE_TYPE: Type definitions for inventory quantity sales (default: SALE)