Sell Through Rate Metric
Author:
Holger Lierse
Changed on:
16 Sept 2025
Key Points
- Percentage of inventory sold during a specific time period.
Steps
What it measures
Percentage of inventory sold during a specific time period.

When to use this metric
- Evaluate inventory efficiency and turnover performance
- Compare product category performance
- Assess seasonal or promotional effectiveness
- Guide inventory planning and purchasing decisions
How to interpret
- Good performance: High sell-through rates indicate strong demand and efficient inventory
- Potential issues: Low rates suggest overstocking or weak demand
- Benchmark guidance: Varies by industry
Key considerations
- Sell-through rates vary significantly by product lifecycle stage
- Seasonal products may show periodic high and low rates
- New products typically start with lower rates
Technical details
Formula:
(SUM(inventoryQuantity.qty where type = {SALE_TYPE}) / inventoryPosition.onHand) * 100 within the selected time period
Configurable elements:
- SALE_TYPE: Type definitions for inventory quantity sales (default: SALE)