Automate end-to-end returns processing
Author:
Fluent Commerce
Changed on:
22 Oct 2025
Problem
Manual returns processing requires staff to handle each return individually, from authorization through receiving and refunding, creating significant operational burden. Without automated returns workflows, retailers face high processing costs, slow refund times, inconsistent policy application, and poor visibility into returns trends. This manual approach doesn't scale with business growth and creates friction that damages customer satisfaction and loyalty.
Example
A home goods retailer processed every return through a manual workflow requiring customer service to create return authorizations, email return labels, and manually update order records. Returns receiving staff processed each item individually, matching to order records and determining disposition. Refunds were manually triggered after inspection, taking 10-15 business days from customer initiation. This manual process couldn't scale during post-holiday return surges, creating backlogs that extended refund times to over a month and required temporary staff additions, while providing no visibility into return patterns or reasons.
