Peak period & Black Friday 2026
Essential knowledge
Intended Audience:
Business User
Author:
Fluent Commerce
Changed on:
11 Nov 2026
Overview
Peak season is your busiest time of year, and it is ours too. From Black Friday and Cyber Monday through to Christmas and the post holiday sales, Fluent Commerce has a dedicated plan in place so your order management keeps running smoothly when it matters most.This page sets out the key dates for 2026, how we will support you, and what to do if you need help.Fluent Commerce has implemented measures such as:- extended support teams
- scaled infrastructure
- release freezes
Key points
- Support teams will be extended during peak season.
- Infrastructure has been scaled and pre-tested to handle high volumes.
- A release freeze is in place to ensure stability.
- Peak Season Webinar recordings are available for preparation.
- Reach out to your Customer Success Manager for tailored support if needed.
Key dates for 2026
Fluent Commerce is reinforcing operations to support you throughout every peak season. In 2024 and 2025, there was a 100% uptime across the platform with a 85% increase in orders in 2025 every year. Our release freeze starts on Friday 13 November, and our Hypercare period runs from Monday 23 November to Wednesday 2 December.| Milestone | Date | What it means for you |
| Release Freeze | Fri 13 Nov 2026 | No platform releases, so your environment stays stable |
| Hypercare starts | Mon 23 Nov 2026 | 24/7 monitoring of all production environments begins |
| Black Friday | Fri 27 Nov 2026 | Highest volume day of the year |
| Cyber Monday | Mon 30 Nov 2026 | Second peak day |
| Hypercare complete | Wed 2 Dec 2026 | Monitoring returns to standard support |
| Release Thaw | Fri 4 Dec 2026 | Platform releases resume |
How we support you during peak
During Hypercare, our teams watch every production environment around the clock so issues are spotted and handled early.- 24/7 monitoring: a dedicated team across Support, Platform Engineering and Order & Inventory monitors all production environments in every region, day and night.
- Extended support: more people on hand means faster response times when you need us.
- Senior escalation: Principal Engineers and senior leaders are on call to make quick decisions if an issue needs it.
- Scaled infrastructure: the platform has been scaled and pre-tested by our teams to handle peak volumes.
- Proactive updates: if anything affects the platform, we will keep you informed through the Status Page and your Customer Success Manager.
- A release freeze will be in place to maintain stability.
Release Freeze
From 13 November to 4 December 2026, Fluent Commerce will not release platform changes, so your environment stays stable through peak.- No new features or platform updates will go live during this window.
- Releases resume from Friday 4 December 2026.
- We recommend you plan your own configuration and workflow changes to land before 13 November, and test them well ahead of Black Friday.
- If you have an urgent change that cannot wait, talk to your Customer Success Manager as early as possible so we can review it with you.
Planning something different?
If your sales or promotions fall outside the usual peak dates, or you expect unusually high volumes, let your Customer Success Manager know now. Every business has its own calendar, which may include Singles' Day, Boxing Day, Back to School or local holidays.Sharing your plans early helps us:- Understand your expected order and inventory volumes
- Align monitoring and support with your key dates
- Give you tailored guidance for your setup
How to get help
Your usual support channels stay the same during peak, with extra people behind them.| Need | Where to go |
| A technical issue in production | Raise a ticket on the support portal. The support ticket guide helps us resolve it faster |
| Platform status and incident updates | The Fluent Commerce Status Page |
| Peak planning, promotions or account questions | Your Customer Success Manager |
| Documentation feedback | docs@fluentcommerce.com or the Help & Feedback page |
