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Multiple Pickup Locations

Feature

Changed on:

29 June 2026

Overview

Multiple Pickup Locations allows customers to choose different physical collection points for individual items within a single order. This feature gives shoppers more flexibility and eliminates the need to place multiple separate orders when stock is split across different stores.
  • Improved Customer Experience: Shoppers gain complete control over where and when they collect their purchases, which increases brand loyalty.
  • Increased Revenue: Exposing localized store stock to digital buyers increases overall product availability and helps clear inventory from specific retail shelves.
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How it Works

When customers add multiple items to their shopping cart, they do not have to select one single store for the entire collection. Instead, they can select the most convenient store location for each individual line item during checkout.Fluent Order Management receives the single order and automatically routes each item to the correct physical store. Store associates at each location receive updates through their store interface to pick and pack their assigned items independently. The customer receives notifications for each location when their items are ready for collection.

Who is This Feature For?

  • Retail Operations Managers who want to use physical store inventory to satisfy online demand without introducing complex order-splitting processes.
  • Customer Service Specialists who need to monitor or modify pickup details when a customer asks to change a collection location.

What Problems Does it Solve?

  • Reduces Cart Abandonment: Customers often abandon their shopping carts if a single item is out of stock at their preferred store. Allowing them to pick up that specific item from a nearby alternative location saves the purchase.
  • Eliminates Store-to-Store Transfer Costs: Retailers do don't need to spend money or waste time shipping stock between retail locations to consolidate a single customer order.
  • Removes Customer Service Invisibility: Customer service agents can track the fulfillment progress of every store node from a single interface, rather than searching through fragmented, split orders.

Example

Coordinating Pickups Across Multiple Stores

A customer living in suburban Boston wants to purchase a computer monitor and a protective travel case from an electronics retailer. The retail store downtown near their office has the monitor in stock, but lacks the case. The case is only available at the suburban neighborhood store.Instead of placing two separate orders or paying for home delivery, the customer places one order on the website. They choose the downtown store for the monitor pickup during the workweek and select the suburban store for the travel case pickup over the weekend.Fluent Order Management processes the order and alerts both stores at the same time. The customer collects each item according to their personal schedule, and the retailer completes the entire sale without paying to transfer stock between locations.