Centralise label generation and tracking access
Authors:
Michael Wholohan, Holger Lierse
Changed on:
14 Nov 2025
Problem
Without seamless integration between order management and shipping/delivery systems, generating labels and accessing tracking information requires manual processes or jumping between multiple platforms.
This creates delays in order processing, limits visibility for both operations teams and customers, and increases the time staff spend on administrative tasks. The lack of centralised shipping information hampers efficient fulfilment operations and proactive customer communication.
Example
A growing DTC brand's warehouse team had to manually generate shipping labels by logging into carrier websites after order processing. When customers inquired about tracking numbers, customer service had to contact the warehouse to obtain the information, creating delays of several hours. During peak periods, tracking information wasn't entered into the order system for days, leaving both customers and service teams without visibility. This disconnect between order management and shipping systems created operational chaos and prevented proactive customer communication.
Solution Overview
Fluent Order Management centralises the entire post-fulfilment process, transforming manual label generation and tracking updates from disconnected systems into automated functions that ensure real-time visibility for both customers and service teams.
Utilising native Carrier Integrations, Fluent supports in-application dispatch and Label Generation, allowing fulfilment staff to generate compliant shipping labels and manifests directly within the dispatch stage of the process via Fluent Store or Fluent OMS applications.
Crucially, as soon as a label is generated, Fluent can also ingest any relevant tracking ids providing Automated Tracking Capture and instantly associating the tracking number with the order within the OMS. This enables Real-Time Order State Synchronisation, guaranteeing that the tracking data is available immediately across all service channels and customer service touch points, effectively ending the need for customer service to manually contact the warehouse.
Finally, the system supports Proactive Customer Communication, automatically triggering timely notifications to customers upon label creation and status updates.
By implementing Fluent OMS for centralised tracking and label generation, retailers can achieve operational control and enhanced customer service:
- Instant Visibility: Tracking numbers are available immediately upon label generation in Fluent Store, eliminating delays of several hours or days for both the customer and the service team.
- Reduced Support Load: The customer service team is no longer overwhelmed with "Where is my order" tracking inquiries, as customers receive proactive communication and access to real-time information.
- Streamlined Operations: The manual hand-off between warehouse and customer service is eliminated, leading to a smoother, faster, and more professional fulfilment experience.
