Integrate carrier booking inside the order management system
Author:
Fluent Commerce
Changed on:
28 Oct 2025
Problem
Warehouse and store staff must leave the order management system to manually book shipments in separate carrier platforms, creating inefficient workflows and opportunities for errors.
This lack of integrated carrier booking increases processing time per order, requires duplicate data entry, and slows overall fulfillment operations. The manual handoff between systems reduces throughput, increases labor costs, and creates potential for shipping errors or delays.
Example
A fulfillment center processing orders for a multi-brand retailer required warehouse staff to complete picking in their WMS, then manually log into separate carrier portals to book each shipment. For high-volume days with hundreds of orders, staff spent hours copying order details, selecting service levels, and generating labels across different carrier systems. This manual process created a bottleneck in their shipping workflow, limited their daily order capacity, and frequently resulted in data entry errors that caused misrouted packages.
