Deliver orders direct to your customers
Feature
Changed on:
29 June 2026
Overview
Integrates carrier booking, address verification, and parcel pickup into a single interface, eliminating the need for external shipping portals.- Lowers Labor Costs: Automates carrier selection and label printing to maximize processing speeds.
- Increases Accuracy: Integrated address and coordinate validation checks eliminate misrouted packages.
- Improves Throughput: Fulfillment staff manage booking, manifest generation, and tracking within a single platform.
How it Works
The platform acts as a unified command center for last-mile logistics by connecting directly with carrier networks, Third-Party Logistics (3PL) providers, and transport management systems.When a home delivery order reaches the packing stage, the system automatically validates the delivery address and geographic coordinates. Intelligent routing rules instantly evaluate retailer cost parameters and the customer's choice to select the optimal carrier service level.Fulfillment staff generate shipping labels and carrier manifests directly within the Fluent OMS interface. Once a label is created, the system generates a consignment record, captures the tracking number, and syncs status updates in real time to trigger automated customer shipping alerts. Managers can view performance metrics, configuration attributes, and active consignments by clicking the carrier reference on the Carriers List page.Who is This Feature For?
- Warehouse Operations Managers who need to scale up daily dispatch volumes and eliminate shipping bottlenecks during high-volume sales events.
- Customer Success Directors looking for a single source of truth to check tracking references and consignment statuses without navigating external vendor web applications.
What Problems Does it Solve?
- Eliminates Swapping Between Disjointed Portals: Staff often lose time copying order data out of an fulfillment tool into separate carrier systems to secure labels, creating severe operational bottlenecks during peak periods.
- Reduces Costly Data Entry Errors: Manual transcription often introduces typos that cause carrier billing penalties, delivery delays, and lost packages.
- Simplifies Onboarding and Training: Warehouse and retail store staff only need to learn one interface (Fluent OMS) to manage picking, packing, and carrier dispatch tasks.
Use Cases
Example
Automating Shipping Labels and Carrier Handoffs During Peak Volumes
A multi-brand retailer based in Los Angeles experiences a major spike in digital home delivery orders. Previously, fulfillment staff packed items using their primary inventory system, then manually logged into multiple separate carrier websites to input addresses, select service tiers, and print shipping slips. This dual-system process limited daily shipping output and caused data entry errors.The retailer activates integrated carrier booking within Fluent Order Management. Now, when a warehouse associate packs an order, the platform automatically validates the shipping address and applies company cost rules to select the best carrier service level.The associate prints the shipping label directly from the`Fluent OMS` packaging interface with one click. The platform automatically generates the carrier consignment record, updates the order history, and emails the tracking number to the customer. The retailer processes double their previous daily order volume during peak season while removing manual transcription errors.