Carrier
Glossary term
Author:
Fluent Commerce
Changed on:
31 July 2025
Definition
A carrier is the external or internal logistics provider responsible for delivering orders from the point of fulfillment to the customer.
For a B2C order, this typically refers to the last mile (from final hub/fulfilment center to the customer) part of the process. However, in other scenarios such as B2B, backorder or stock transfers, this can also relate to the first mile (e.g. from manufacturer/originating warehouse to local hub) or line-haul part too (between larger regional hubs or distribution centers).
