Buy online return in store
Glossary term
Author:
Fluent Commerce
Changed on:
30 Apr 2024
Definition
"Buy online return in store" (BORIS) is a retail policy that allows customers to purchase items online and then return them at a physical store location. This practice provides convenience and flexibility for customers who prefer the ease of online shopping but want the option to return items in person, potentially avoiding shipping fees or delays associated with online returns.
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