Click and Collect & Buy Online Pick up In Store (BOPIS)
Feature
Changed on:
17 June 2026
Overview
Unlock fast, reliable customer order pick ups and manage uncollected orders with Fluent
How it Works
Click & Collect and Buy Online Pick up In Store(BOPIS) allows customers to place orders online and collect them from a selected store. Using the Fluent Store application, store teams can efficiently pick, pack and hand over orders while maintaining real time visibility into inventory and order status.Fluent Commerce connects inventory, locations and customer orders into a single operational flow, enabling stores to act as fulfillment points and deliver a modern omnichannel experience.Who is This Feature For?
- Store Operations Managers: Responsible for streamlining in-store fulfillment workflows. They use this feature to monitor pick-and-pack performance, manage store-level inventory accuracy, and ensure team compliance with omnichannel service levels.
- Store Associates: The primary daily users of the Fluent Store application. They rely on this tool to receive order notifications, navigate inventory locations to pick items, pack orders, and manage the final hand-over process with customers.
- Omnichannel Strategy Directors: Focus on bridging the gap between digital and physical retail. They utilize this feature to expand fulfillment capacity, leverage physical stores as strategic distribution hubs, and drive additional foot traffic to their locations.
What Problem Does it Solve?
Retailers adopting Click & Collect often face challenges such as:- Slow or inconsistent in store fulfillment processes
- Poor coordination between online orders and store operations
- Order cancellations due to inaccurate inventory visibility
- Missed opportunities for in store engagement and upsells
- Improving fulfillment efficiency: Store associates can manage pick waves, confirm picks, pack orders and complete fulfillment directly in the Fluent Store app.
- Reducing order cancellations: Real time visibility into inventory and order status helps ensure items are available and ready for collection.
- Enhancing customer experience: Faster, contactless collection and timely customer notifications reduce abandonment and improve satisfaction.
- Unlocking sales potential: In store pickup drives additional foot traffic, enabling upsells and mixed baskets at the point of collection.
Use Cases
Example
Businesses using Fluent’s omnichannel activation resulted in- 26% increase in BOPIS
- A 50% reduction in cancelled orders
- A 33% increase in upsells
