Provide real-time end-to-end order tracking
Author:
Fluent Commerce
Changed on:
22 Oct 2025
Problem
Without real-time integration between order management, warehouse systems, and carrier tracking, retailers lack accurate visibility into current order status and location throughout the fulfillment journey. This forces reliance on outdated status updates or manual checking across multiple systems, preventing proactive issue resolution and accurate customer communication.
The absence of real-time tracking visibility results in reactive customer service, inability to manage delivery exceptions effectively, increased WISMO inquiries, and missed opportunities to provide customers with the transparency they expect in modern commerce experiences.
Example
A health and wellness retailer's order status updates were batch-processed overnight, meaning warehouse activity from today wouldn't reflect in the system until tomorrow morning. When customers checked order status, they often saw "processing" for orders that had already shipped, or "shipped" for orders stuck in carrier delays. The service team had to manually call warehouses or check carrier websites to get accurate information, creating significant delays in responding to customer inquiries and preventing proactive management of delivery exceptions or inventory issues.
