Availability Module Scenario

Meet Laura

Laura needs a new pair of shoes for a charity gala. She wants them to match her existing outfit—after all, she wants to look good on stage! There is one problem though...

Laura realizes that she doesn't have time to visit the shopping mall before the event so she decides to shop online for her shoes. Online Shopping, here we come!

Laura begins her online search

• She enters the website of an online shoe retailer, searches the size and style, and adjusts the price filter to match only those shoes within her price range.
• She then hits the search button.

• The search returns multiple pages showing shoes matching her search criteria — this page is called the Product Listing Page (PLP). This is different to the Product Details Page (PDP), which we will be getting to later.
• PLP is an essential element of the eCommerce experience, as it funnels site visitors to product detail pages and closer to conversion.

• After a few minutes of browsing through the PLP, Laura comes across a pair of shoes that catches her attention. 
• She then clicks on the Image to view more details.

• On the PDP, Laura can view availability information about this specific product, which will hopefully assist her in making a buying decision.
• ⚠️  But she encounters a problem. Laura is not sure whether the item in her size is in stock or whether she can get it in time!

At this stage of the customer journey, the e-commerce site should ideally want to showcase the following:

• If the product is in stock.
• If there are additional shipping costs, shipping details are calculated depending on where the customer lives and the types of postal services available.
• If there is an option to get the product quickly.  
• If there is only limited stock available  — this will help entice the customer into making a buying decision and progressing to the checkout page.