Centralize label generation and tracking access
Author:
Fluent Commerce
Changed on:
22 Oct 2025
Problem
Without seamless integration between order management and shipping systems, generating labels and accessing tracking information requires manual processes or jumping between multiple platforms.
This creates delays in order processing, limits visibility for both operations teams and customers, and increases the time staff spend on administrative tasks. The lack of centralized shipping information hampers efficient fulfillment operations and proactive customer communication.
Example
A growing DTC brand's warehouse team had to manually generate shipping labels by logging into carrier websites after order processing. When customers inquired about tracking numbers, customer service had to contact the warehouse to obtain the information, creating delays of several hours. During peak periods, tracking information wasn't entered into the order system for days, leaving both customers and service teams without visibility. This disconnect between order management and shipping systems created operational chaos and prevented proactive customer communication.
